Maidenform: Empowering Women Since 1922

Maidenform has been a leading lingerie innovator for over a century, crafting pieces that not only uplift your form but also exude confidence and sensuality.

Our bras are masterpieces of support and style, designed to accentuate your curves and provide all-day comfort. From demure T-shirt bras to glamorous lace balconettes, we have the perfect fit for every body and occasion.

Our shapewear is a game-changer, seamlessly flattering your figure without sacrificing mobility. With our patented fabrics and targeted compression, you can achieve a sculpted silhouette that boosts your confidence and makes you feel unstoppable.

Maidenform is more than just a brand; it's a philosophy of empowerment. We believe that every woman deserves to feel comfortable, confident, and beautiful in her own skin. Our lingerie and shapewear are designed to unlock your inner goddess and unleash your true potential.

Experience the Maidenform difference today. Discover a world of luxury, comfort, and empowerment that will transform your wardrobe and uplift your spirit. Join the millions of women who have trusted Maidenform to shape their beauty and confidence for generations.