Since 1973, L'Oreal Superior Preference has been the gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is the unique Fade-Defying Color and Shine System that pairs their translucent gel formula with their famous Care Supreme Conditioning treatment.The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
L'Oréal, the global leader in beauty, invites you to embark on a captivating journey of innovation and empowerment. Since our humble beginnings in 1909, we've been pushing the boundaries of haircare, skincare, makeup, and fragrance, transforming the way you express your beauty.
At L'Oréal, we believe that beauty is a right, not a privilege. We empower you to embrace your unique beauty, enhance your natural features, and feel confident in your own skin. Our scientifically-advanced formulas, meticulously crafted from cutting-edge research, have been trusted by generations of beauty enthusiasts worldwide.
From our iconic Elnett Satin Hairspray that keeps your locks pristine to our revolutionary Revitalift skincare that defies aging, L'Oréal has become synonymous with excellence. We empower you to color your hair with bold intensity, nourish your skin with deep hydration, and express yourself through makeup that unleashes your inner artist.
As a responsible beauty leader, L'Oréal is committed to sustainability and inclusivity. We strive to create products that are not only effective but also safe and environmentally friendly. We celebrate diversity in all its forms, believing that true beauty comes from embracing our differences.
Join the L'Oréal family and let us be your guide on your journey towards radiant beauty. With each product you embrace, experience the transformative power of innovation that enhances your natural assets and empowers you to unleash your full potential.